We built the workflow action HubSpot left out.

Cadence Labs is a small team of HubSpot operators and engineers based in Stockholm. We spent years running revenue ops on HubSpot Pro and watching the same thing happen on every team: someone built a beautiful workflow, then a rep had to manually drop the contact into a sequence at the end of it.

The fix was locked behind Sales Hub Enterprise — a five-figure jump per year for one missing action. So we built it.

Cadence is a native HubSpot Marketplace app. Install it, add the custom action to any workflow, pick a sequence and a sender, and you're done. No middleware, no Zapier, no per-contact pricing.

We're independent and bootstrapped. Not affiliated with HubSpot, Inc.